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When you run your advertising campaign, no matter how big or small it is, do you want it to be tracked or just sit back and see what happens? Making sure you are spending the right amount of money or just leave it and don’t care? Obviously track it. But how is the big question?
There’s three ways you can do so.
First is asking the customer where they heard about your business. Whether that be by phone, email, or in person; make sure a member of your team asks. Was it through a friend? Through Google? Whatever it was, we need to find out. To make sure what’s working and what isn’t.
The second is by making your advertising sexy. Give them a real reason to get in touch and work with you. Put a special offer on there, so when someone does ask, you know exactly where it came from. But remember, only do it on a single advertising campaign and no others, just to make sure the tracking analysis is correct.
Last but not least, keywords. Put a keyword in your advertising. Give us the word ‘pump’ and we will give you the special offer. Even if it’s a glass of prosecco when they visit your business; it really doesn’t matter. In the end, you will be tracking what and where the advertising is working and what you should inject more into.
Let us help you track your many leads coming through our AdNozzles. They will be a great way to save money and grow your business.
Sometimes it is that simple.
Call us to discuss our 3 great techniques: 020 7887 2751.