Do you want to sell more? In my town a few years ago there was a hugely well-known business that created its own market-leading success and pushed all its competitors well and truly into the shade. Not in a nasty way, but in one that was guaranteed to ensure they got more than the lioness’s […]

Have you ever heard anyone say that advertising doesn’t work? Have you ever thought it yourself? There’s got to be a point of view out there too that says some types of advertising work better than others. The reality is that sometimes advertising doesn’t work and sometimes it does but there are three wonderfully simple […]

If you run or promote a business – here’s your moment of truth: if there was no competition in your local market, you would literally attract all the customers and make ALL the sales! The reality is that you share the local cake with a few others that do what you do. As a result, […]

If you’re operating a business in a geographical area, maybe a town or a county (or two), it’s quite possible that you’d like one or two (thousand) more local customers. Wouldn’t we all… and it wouldn’t be unreasonable to want a steady trickle (or a flow would be nicer) of new customers every month either. […]

Do you know what you DON’T know? I feel a secret-reveal coming this way… You’ve been running your business for long enough to know know pretty much everything about it. You are Jack or Jill of the main event which is providing your product or service to your customers – that’s a winner. The loser, […]

Irrelevant of size, marketing your gym or fitness club accurately is an incremental element of running your business. For a gym to be successful and financially viable, a gym’s marketing campaign must be versatile and incorporate elements to attract new business but also ensure customer retention.   With the fitness market experiencing a distinct period of […]

The restaurant sector is currently one of the most saturated and competitive markets in the UK. With smaller establishments continually exerting effort into ensuring their menu and quality of service is the best it can be, a large proportion of these are relying on word-of-mouth in attracting new customers. Competing against large chain companies with […]

A great and versatile marketing campaign will allow your charity to engage with more people and generate greater support for the charity and the relevant message. Without an effective marketing campaign and strategy, one cannot simply survive, be cost-effective or reach their full potential. Creating an effective and well-oiled marketing campaign can be a hard […]

The fitness industry is rapidly becoming one of the most competitive and developed industries in the UK, with more people signing up to gyms and fitness clubs than ever before. Where previously the fitness industry was primarily dominated by individual gyms or leisure centres, the industry has witnessed the development of large multinational corporations introducing […]

Social media has rapidly become interwoven with nearly every aspect of our day-to-day lives and is now an ever-present element of modern society. With the increased penetration of social media platforms into modern day society, social media has become an integral element of charity marketing campaigns, an element which is being used more and more […]