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Making a marketing impact in your local area is a great way to gain exposure, credibility and potential business leading to growth. But it must be done right to ensure you maximise your investment to ensure the best possible return.
The branding you put out to the market reflects your company so it is critical you take the time to get it right.
Nothing screams out unprofessional more than a hasty, poorly worded, unattractive advert being thrust in peoples face with your name all over it, thus leading to damage to your hard-fought reputation in the local area.
Connecting with motorists at a petrol forecourt has been a great way for companies to get their product seen by thousands of eyes whilst the forecourt customer has little to do but read the nozzle message whilst they wait the 2-3 minutes for their cars to fill up.
The unique shape of a fuel nozzle makes the design process even more critical to ensure a compelling message is created and all space is used in the correct way to ensure maximum exposure.
So what do you need to consider when design your fuel nozzle advert (or any advert with your company name for that matter)?
Call to Action
What do you want people to do in response to seeing your advert? Is the intention to drive traffic to a website or specific landing page? Having a call to action is the whole purpose of the message otherwise how will the person know what to do with the information they’ve just consumed?
Engage the Viewer
Capture the reader’s imagination, make the communication bright, eye catching with a clear graphic to make the message as appealing as possible to ensure the reader takes in the whole message.
A special offer or a ‘hook’ grabs the attention of the reader and can often determine whether a percentage of your audience will follow through with your call to action.
You cannot grab everyone, but understanding your local community and your own target market will go a long way to ensuring a worthwhile connection.
Done correctly, you will see an upsurge in traffic to your site leading to more leads and the chance to grow the business organically in your local area.
Chat to us today to find out how we can assist you in making a connection with your local community and benefit from our expert designs to gain maximum exposure for your brand on