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Man-at-pump
Michelin

Michelin halts the audience

Michelin forecourt campaigns with t4Local have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The t4Local pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.

Simon Russell
Account Director at Michelin