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New showroom launched with AdNozzle campaign

With an exciting new showroom to promote, it was essential that we used the most efficient and effective formats to communicate with our target audience. Following a successful trial on AdNozzles, we included them as a core element of our multi-media launch campaign which spanned an eight week period leading up to the new opening. The AdNozzle platform worked for us by tying together with other channels in the marketing mix to increase the effectiveness of our message. We chose high footfall supermarket sites in our area that matched the profile of our potential customers.

The booking process was very simple and our package allowed us the flexibility to change our artwork every two weeks throughout the campaign. This meant that our message could be tailored as we approached the showroom opening, which was a major plus point for us.

AdNozzles are the perfect fit for motor dealers, as the specific point of interaction with the message is well timed. There can’t be a better moment for somebody to consider their car than when spending money fuelling it up!

Lynsey Greaves
Marketing Executive at Bolton Kia