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Suffolk, Norfolk, Peterborough and Essex County Councils all ran a co-ordinated proximity campaign to communicate their School Crossing Patrol message. They used the same creative but tailored the message to each region through the implementation of their own branding and logo. t4Local’s petrol pump nozzles were chosen as the ideal medium. They were the only way in which each of the councils was able to reach their target audience without implementing a countrywide campaign.
The service provided by t4Local to co-ordinate this joint campaign was extremely efficient. Furthermore, the delivery was effective, the outcomes assessable, and the campaign summary and evaluation which was also provided, was invaluable.